Great Facebook Posts:
Creating a Facebook Meme Template to Increase Shares
Great Facebook posts are pretty obvious when you see them – they’re the ones that gets the most interaction and shares. However, just because they’re easy to spot doesn’t mean they’re easy to come up with. I often see clients who do a great job on their Facebook business pages by posting regularly, responding to comments and always giving great value – and that’s awesome to see. However, even though my clients seem to be doing everything right, they are still not getting the virality from their Facebook posts that they’d like to see – they’re creating great Facebook posts but not great, viral Facebook posts.
If you’re already following all the “rules” and posting great stuff but it’s not getting shared, liked and commented on enough, try this little Facebook business trick. Create a sharable meme image template.
If you want to create something that gets shared and goes viral – without it being some silly picture that has no relevance to your business – you’ll want to create a Facebook meme image template. Now I’m sure that sounds kinda confusing so let me explain.
A meme (pronounced ‘meem’) is something that is passed virally around the internet. This can be in the form of a hyperlink, image, video, webpage or anything similar. The most popular memes are usually funny or unbelievable in one way or another. Again, you’ll want to stay away from these as they’re not likely very relevant to your business. Yes, a kitten sleeping will get shared thousands and thousands of times – but if you can’t connect sleeping kittens to your business in some creative way, stay away from posting them on your Facebook page.
Back to the meme image template. Because images are the most liked and shared items on Facebook, you want to create a meme image template for your Facebook page where you can just drop in bits of helpful info.
Pictures are always better than words so check out the two examples below.
To fit perfectly in Facebook’s Timeline without having to adjust the image afterwards, create your Facebook image meme template to be
403 pixels X 403 pixels
So as you can see from the Online Business Helpdesk image above, instead of simply sharing a link to a great resource on the internet, I put the resource into my meme image template. Great Facebook posts are the ones that are the easiest to read (or watch) and then share. The shorter the posts, the more people will interact. The more often you use images, the more people will share and the more exposure your Facebook business page will get.
It will take a bit of extra time to continually create great Facebook posts but the long-term payoff is well worth it.
If you’re struggling with your Facebook marketing, check out my FB University guide on using Facebook for business.
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